hey everyone! happy friday. i don’t always share all the projects i’m working on behind the scenes but i figured i would this time. when i’m not blogging here, i do various jobs like art direction and brand consultation. when fossil approached me last month about being a part of their “curious day” project, i was intrigued by their bright visuals and open-minded attitude about my interpretation of curious day. to this date, they were one of my favorite clients to work with! so flexible and great.
i really believe that curiosity and creativity go hand in hand. we can’t just expect to sit in our houses and be struck with inspiration everyday…a lot of the times we have to go looking for it. the creative hunt! fossil wanted me to help bring that concept to life with buttons, posters, store signage and web graphics. i brought on maddy to the project (she does this hand drawn column on my blog!) and loved what the end result came out like.
this shows a bit of our process. the brand and i figured out the style that we wanted to execute and maddy created some hand drawn type. next we moved into color palette and scale. the wheel is going to be a giant in-store wheel! you can visit any fossil retail stores to spin the wheel of curiosities for a chance to win a limited edition surprise created by designlovefest.
ps, free button pack with purchase online! pretty fun, huh?
“i have no special talents, i am only passionately curious.” – albert einstein
here are some photos from the #callingallcurious hashtag. i love watching people think outside the box about how they can create a visually stimulating photo. this is what pulled me into it. fossil is doing cool things, you guys. thanks for checking out some of my side projects!