so you may have seen the crazy buzz today about the new app VINE. you can record short 6 second videos very easily (no editing required – you just hold down the screen to record a new clip and it ties them all together in the end) and then you share them to your feed just like instagram.
this really got me thinking tonight…we all knew that we were headed in more of a video direction with blogs (heck, that’s why we started this video class) and then boom, this app comes out and catches on like wildfire within a matter of hours? now the people that we have been following for months, sometimes years, we can watch on video. we can hear their voice! a whole new step into someone’s brand…into their lives. can we even handle another social media platform like this? we already consume so much between twitter, facebook and instagram. it’s been incredibly fascinating to witness these sharing platforms all surface and shift around in importance. we used to be tweeting just thoughts. now most of us just tweet our instagrams and posts. before that we were creating personal albums on facebook. and now we are scrolling and hearing people talk? at first glance, i admit, it felt almost creepy. but most definitely intriguing, right? i’d love to hear your thoughts.
my brain started spinning. how are brands going to use this? how is my brand going to use this? it definitely sparked some creativity for me. and maybe it will all fizzle, who knows. but what if it takes over people’s interest and scrolling through instagram just isn’t enough for people anymore. humans are funny, we really are always needing more.
a tip: there IS sound…if you’re phone is on vibrate you can’t hear the videos. switch it to ringer.