ADVICE / 48
today’s question: how do you present your work?
BRI & KATIE’S ANSWERS (mixed together this time!)
in an interview…
when i was about to graduate college i was interviewing left and right. my book was 8.5″ x 11″ (perfect for fitting in my bag) sturdy (it was touched by so many hands) and made of orange plexi with sheet protectors on the inside. it was really easy to rearrange or make edits if i changed my mind later. there was minimal copy in my layouts because i think its better to talk about my work vs. having the interviewer read it. i did have friends that went above and beyond with a printed and bound book. they looked really great, but they would get so frustrated when they decided they wanted to add a project. last year i transfered over to an ipad. it’s cleaner and i’ve found that people love to be able to zoom into projects to get a closer look. i don’t have to worry about getting my pages nicely printed and can update it so much faster. i also got a nice bright red case to match back to my resume and it usually matches something i’m wearing.
and be confident in the way that you speak about the work…you should be able to say a few sentences about each project in case they ask you specifics about them. if you don’t have anything to say about the project, it probably means that you don’t love it…so take that one out. a few things to think about when explaining a project: your inspiration, why you loved it, an interesting back story, the vibe you were trying to capture…
and how about something you can leave with them? we get our blogshop magazines printed at magcloud (affordable & pretty good quality!) you could make a little magazine with examples of your work, a little about you, and your resume in the back. just a fun idea to think about.
to a client…
i work with most of my clients over emails and pdfs. for each round of delivery i place their files on a pdf with my logo and information at the top of each page. i include the date, deliverable round, brief description and my contact info. sometimes the elements need some descriptive copy that i include off to the side. and! i always watermark everything just incase. i’ve never experienced a client running off with my work (knock on wood) but i’ve hear horror stories.
no matter what, always present your best and favorite pieces. it will really show by the way you talk about it or just by how amazing it looks. don’t overwhelm the viewer with too many options.
always remember, you want this process to be a creative experience. you want them to feel engaged and excited when they see an email come in from you! so if that means going the extra mile and photoshopping the logo option that you love on a shopping bag so they can envision it, do it! the 5 minutes that took you to do will often seal the deal!