ADVICE / 35
question: “do you have a rate sheet or do you give clients a personalized quote?”
for me every project is different so i personalize my price quotes. i go into each one thinking about what i had charged my last client and if it felt right at the end. i have base prices in my head that are more of a jumping off point. everyone wants different things tweaked to fit them and their project/budget/timeline. i’d rather not waste time editing a package that i pre-created and just start fresh. just tell me what you want, when you need it and I’ll give you a number.
this might not work for everyone’s situation though. if you’re doing the same thing like shooting a wedding or styling a set you probably have day rates or packages at different levels of work and price. so far the personalized quotes makes the most sense for me.
this is what i call an ATS. assess the situation. i am the same as katie and don’t use flat rates or even a rate sheet anymore. i have ballpark numbers in my head but there is no standard. you have a call with the client and try to best understand what they want and compare it to your other projects. does it seem like it’s going to take a similar amount of time as the project you took on a few months ago or is it going to take you twice as long? are you going to be discounting it for a friend or designing for a lower cost/high exposure project? rate sheets feel like commitment to me. sure, they save time. but i’d rather go the long way.
if a major corporation contacts you to redesign their logo as opposed to a small etsy seller, that number is most likely going to be different. think about how your design will be used, the audience that will be exposed to it and of course the amount of work you think it will be. and this is just when your best judgement comes in.
and this is maybe a little hush hush, but think about how smoothly you think the project will go (because this matters). you should always be padding your cost for project management (emails, calls etc.) and let’s be honest here, some people just require more attention than others. which isn’t a bad thing at all…but time is money, honey.