SECRET INGREDIENTS / 04
as a blogger, i think it’s pretty important to stay connected. you don’t want to annoy people, but something that is super important is promoting your content and getting the word out there about what’s happening over on your blog. and this means maximizing your social media platforms. they are your friend here.
these are just things i have discovered along the way that can benefit anyone trying to get out there in social media, whether they be a freelancer or blogger wanting people to see their work, or a small business owner wanting someone to discover their shop…this is not an exact science or anything, but here’s what works for me and hopefully this provides you with some insight!
we are going to go through how to use your content/photos in different ways…
facebook: the one that i was so rebellious to start and then i kicked myself for that later. get on facebook and start a page for your blog, it can only help you. i was constantly posting on my personal page about designlovefest when i first started blogging and realized in the past few months how beneficial it is to have a blog facebook page. here’s mine. you can brand it too, which is nice.
when i post to facebook i generally use a horizontal photo. i actually upload the photo and then in the photo caption i say a one sentence about the blog post (what it’s about) and then a link to the actual post. (i have been using bit.ly recently to shorten my links!) i like this way a little better than posting just the link to the post because that way gives you such a small thumbnail and it’s difficult to see.
pinterest: i try to steer away from pinning tons of my own content, but i think it’s okay to do it every now and then – especially when it’s original content. i look at photos as “pinterest friendly” or not. i prefer to pin photos that are graphic, colorful, detailed and vertical. they show up best in a pinterest feed and i find those to be the most captivating when i am scrolling through pinterest. keep this in mind when you are shooting photos for your blog too!
also, if you check your source page (i talked about that here) then you can see what people are pinning from your site. go on, check yours now. it’s mostly the detailed verticals, right? when i am pinning from other people’s sites i try to use the same method…i take a look at their post and decide which one is the most “pinterest friendly” so hopefully it drives people to their site! help your friends out.
twitter: again, late to the game on this one too. but twitter has proven to be the most helpful way to connect with other bloggers, promote your content, and to ask people what restaurants they like in the cities i am traveling in, of course.
when i wake up in the morning, i check that the post went up and that i didn’t make any huge mistakes (ha) and then i tweet the post. i try not to sound too mechanical – that’s why i don’t schedule my tweets. (not that there is anything wrong with that, it’s just not my style!) i keep it conversational and to the point (i talked more about that here too) sometimes i tweet for different time zones, once early in the morning and once later in the evening. but sometimes that feels like overkill. i just do what feels right that day.
instagram: i would say about 1-2 a week i use instagram to promote designlovefest. i like to keep instagram pretty much about my “everyday findings” but sometimes i will have behind the scenes photos or something that feels more personal (for instance, for this style post i instagrammed this photo.) you can think of instagram as a place for outtakes.
you can also use it as a “sneak peek” to get people excited about something you are creating. take this instagram. that is on set for a video we shot for an upcoming post. i try not to show too much, but there’s nothing wrong with little previews of what’s to come!
also, please don’t be afraid to ask questions. all this information sounds overwhelming, i know, but it just takes some practice. i’ve loved posting this series for you guys, i’m hoping it’s been helpful for you! -bri