SECRET INGREDIENTS / 02
when it comes to this blog, there are a few main guidelines i try to stick to. i have always been one of those people that thinks you can say so much more with less. i believe in the bold, the powerful and the simple. just think about people’s attention spans these days – it’s all about fast scrolling, fast forwarding, and getting to the point.
if you provide people with content you believe in, every single time, that builds trust. your readers should know that on the other side of your tweet link there will be something interesting, even if it’s just a couple words. (well, that’s the hope anyways). my twitter/blog philosophy has always been just say what it is, in the most straight-forward way possible. here, check out the difference:
1. This beautiful Diane Von Furstenberg dress just went on sale and I must have it for my outdoor barbecue that I am throwing this weekend with my family. (link)
2. the perfect outdoor bbq dress…(link)
now, this may not be your way of going about it, it’s only my personal opinion…but this concept translates through so many aspects of blogging. take a style post for instance. if a photographer gives me 15 photo options for one look, i am going to choose 4-5 max. i technically could show all 15, but the importance of editing down is VITAL. if photo number 4 and 5 technically SAY the same thing, then just choose the best shot or angle. you can always put outtakes on your facebook page if you can’t part with the extras.
i really learned this in my experience at rue magazine as well. if a 12 page spread could be edited down to 6 STRONG pages, then why not just show the best of the best? i started this motto when i was working there…”only excellence.” people won’t miss those extra shots, i promise. they will only be inspired by the content you are giving them…and hopefully you will leave them wanting more.
this post is in partnership with smartwater! smartwater, simplicity is delicious. click here to learn more.