hello there! i had the pleasure of speaking to a group of ladies about turning your blog into a brand at the lucky fabb event a while back. i thought it would be helpful if i posted it for all of you guys to check out! so here’s my little recap…

#1 one of the most important steps to take if you want to pursue blogging as a career is to make your blog look good! the reason i started blogshop was because people were always emailing me to see if i would design their headers, social media buttons etc…and i wanted to teach them how to do it themselves so they always could switch it out!

you need to invest in the design of your site…make the content stand out, make a clean area for your blogs to live, and call clearly call out your social media! like i told my group, i spent $1000 bucks to get my site coded, and it was worth every penny. having a custom look will make you proud to blog and will make your site look like a brand.

#2 people often overlook how far you can take branding and how far it will take them. anything that has to do with your blog, should be branded…media kits, invoices to sponsors, price sheets. companies will take you more seriously if you have these things under your belt.

#3 what are the emails that stand out the most to you? for me, it’s the ones with the beautiful email signatures! it’s just another way to make an email stand out in a sea of emails. here is some examples of some of my friends that are doing it right. and if you aren’t on twitter & facebook, it’s about time. and brand those too. (am i starting to sound like a broken record? ok good) i was pretty hesitant to get a DLF facebook page, but now i am sorry i didn’t start it long ago.

#4 first off, i have my contact number as my wallpaper in case my beloved ipad gets lost. and guess what, it’s also branded. yowza!

#5 blogging is NOT fast and easy. sometimes a post can take me hours. partially because i am perfectionist, but also because i want to be happy with the content that i am producing for people. i try to stick to a couple of fonts (too many will look cluttered) and i have a general color palette that i am drawn to (read this for more on the importance of colors) all this will create consistency for your blog. and people like a little consistency.

#6 start some columns! it will create discipline for you to keep up with them and will also give people something to expect…style posts on tuesdays, recipes on thursdays, DIY on friday…

and i loved getting contributors to add their own personal flair to the site! i recommend that for sure.

#7 and lastly – make an impression! above is a little box of things i would send to a client after we finished a project. something to say “hey, working with you was awesome, here are some things i love.” people love snail mail. and there is still something so special about getting a personalized gift in the mail to show appreciation. it doesn’t have to be all promotional, but a few branded items are nice. (i use this rubber stamp place – and here is how they look!)

hopefully some of that info was interesting to you all! i know it was a little scattered. we go over lots of this stuff in blogshop too! and did you hear we are doing a new class dedicated to creating unique video blog content?

happy blogging everyone! -bri



Add your own

  • 1. Gabriela  |  May 10th, 2012 at 6:09 am

    This post was amazing! I really appreciate all the information on it. Thanks for sharing Bri! You have no idea how helpfull this is for me right now!
    Greets from Luxembourg! :)

  • 2. Daria  |  May 10th, 2012 at 6:14 am

    wow! thank u thank u thank u!

  • 3. Alison  |  May 10th, 2012 at 6:31 am

    I left a comment about this yesterday on your advice post, but I guess it didn’t go through because I don’t see it :( Anyway! I wanted to tell you that I was at your session during Lucky FABB and found it so helpful and beneficial! Probably one of the highlights of the day for me! All the advice is incredibly practical and simple (i.e. make all your photos the same width – le duh, how did I not think of that?!), which is a totally good thing! It’s easy to over think (I wrote this in my own recap, too) so it’s always nice to have a reminder of the basics, because they really make all the difference. I’m so glad you put this in a blog post here and I’ll definitely be sharing it with my readers! Thanks again!

    XO, Alison

  • 4. sheri  |  May 10th, 2012 at 6:34 am

    Excellent, helpful post. I can’t say enough about how much I love your blog! Sooo creative and artistic! Bravo!

  • 5. Elizabeth | Bridal Musings  |  May 10th, 2012 at 6:42 am

    Thank you so much for sharing, this is such a helpful post, perfectly presented. Working online I always forget the value of snail mail but I would jump for joy if I received box of simple treasures like the one above!

  • 6. Bethany Grow  |  May 10th, 2012 at 7:00 am

    This have given me so much direction for my blog. You are absolutely inspiring and I’m grateful for blog/branding whizzes like you that share their wisdom rather than keeping it all for themselves. You’re wonderful!

  • 7. Danya  |  May 10th, 2012 at 7:05 am


    This post is exactly what I’ve been looking for. Basically, I’m busy working on my own brand and quite frankly, this is precisely what I wanted to see.

    Plus, it looks super beautiful!

    (Luckily, I won’t fork out a grand for coding since I can do that myself but still!)

  • 8. Brittany  |  May 10th, 2012 at 7:46 am

    You are so great at what you do. I always knew you were well branded, but this is a great step by step for little things I can do to get there as well. Thank you so so so much for sharing! Now I’m off to make a “branding” to do list!

  • 9. Rosa  |  May 10th, 2012 at 7:48 am

    I’m totally impressed! I don’t know now where to start with my blog… Fantastic post!

    ChicDecó blog

  • 10. rebecca@vintageluxe  |  May 10th, 2012 at 7:49 am

    Awesome, informative post! Thanks for sharing.

  • 11. kelly  |  May 10th, 2012 at 8:00 am

    this is awesome. even though i have a yoga business, i strive to reach people via my website and blog, and be consistent, yet creative with marketing and branding. this affirms my journey and gives me some great tips to continue on it!

  • 12. kelly  |  May 10th, 2012 at 8:11 am

    Great post and recap Bri, thanks for sharing.

  • 13. Jennifer  |  May 10th, 2012 at 8:27 am

    Thanks for sharing the recap! As always, you have such helpful information and examples!

  • 14. Sarah  |  May 10th, 2012 at 9:06 am

    Thank you, Bri, for all the wonderful tips! You are a great fountain of blogging knowledge!

  • 15. susan  |  May 10th, 2012 at 9:08 am

    omg !! fantastic info & oh so beautiful to boot – merci !! xo s

  • 16. megan  |  May 10th, 2012 at 9:27 am

    Bri, thanks so much for sharing all these wonderful tips with us — both in this post and in your weekly advice column. You don’t have to, and I just want you to know how much I (we) appreciate it.

  • 17. Carly  |  May 10th, 2012 at 9:31 am

    This is great! I also love your freelance posts. They answer some questions that no one takes the time to really give honest answers about. It would be so great if you could show us an actual example of your freelance invoices and/or contracts so we can see a living example of what that could look like instead of just covering what should be there! thank you in advance. You are such a great resource for so many things!! <3

  • 18. ashleigh @ Jolie Jouel  |  May 10th, 2012 at 9:48 am

    Wow, great tips. Thanks for sharing with those of us who weren’t at the conference!

    My jewelry blog: joliejouel.blogspot.com

  • 19. erin  |  May 10th, 2012 at 9:55 am

    This post was so great, Bri! Exactly what I’ve been looking to learn, thank you. I’d love to know where you get your flash drives if you wouldn’t mind sharing? I’ve heard some horror stories from a few people about getting corrupt ones.

  • 20. Monarose  |  May 10th, 2012 at 10:18 am

    Thank you so much for sharing this! It was very insightful and very generous of you!

    I’ve wondered for a while, and this post seems to suggest that the answer might not be you, who builds the websites you design? ^_^

  • 21. Brittany Jepsen  |  May 10th, 2012 at 10:19 am

    Ummm, wow! This is gold. Thank you so much for spilling the beans. It’s nice to hear the secrets behind your cohesive brand. thank you!

  • 22. Abby  |  May 10th, 2012 at 10:19 am

    Thanks for posting this Bri! Super helpful.

  • 23. Anna Newell Jones  |  May 10th, 2012 at 10:40 am

    Thanks for being so generous with this information. It’s truly helpful!

  • 24. The Divine Minimalist  |  May 10th, 2012 at 10:48 am

    This is great advice and that’s hard to come by. Thanks for sharing!

    -Betsy & Mollika

  • 25. Lindsay R  |  May 10th, 2012 at 11:17 am

    such a great recap. you are always so helpful and motivational. inspiring!

  • 26. Danie at Pasadya  |  May 10th, 2012 at 11:43 am

    Ummm, this is THE BEST POST EVER. Seriously, Bri. Thank you so much for this! This sounds terrible, especially since my husband codes…but I always forget to think how much a well-branded website actually costs. I literally finished telling my husband just now how much I appreciate his help with my stuff. He’s in the middle of coding a new blog layout for me as well as a separate website. Anyway, I was drawn to your blog in the very beginning exactly because of your design. I know this post must have taken such a long time to finish…I just did a small photoshop tutorial, which took me about 300 years to complete, so I know it takes dedication. Thank you for your huge generosity.

  • 27. Tiffany  |  May 10th, 2012 at 11:46 am

    This is excellent advice from one of the best. Appreciated much!

  • 28. Anne  |  May 10th, 2012 at 12:07 pm


    Thanks for the gorgeous illustrations of your great ideas! I am excited to work on a few of these projects over the next few weeks for my company collateral! Much appreciated.

    I have TWO questions for you-
    1. the iPad cover is v. cool – I like the pockets and large zipper- where can I find?
    2. what font or design tool do you use to get the handwritten look?

    Thanks for the great content as always and sharing so much with those who admire you so!


  • 29. Ana  |  May 10th, 2012 at 12:12 pm

    This is incredible advice! I’ve been reading lots of blogging advice posts from many wonderful bloggers, as I’m trying to grow my own little online space, and I have to say that this is some of the best that I have found so far. I really appreciate all the specific examples that you have given, I think that they really help illustrate the point and make it that much more relevant.

    Being in business school, the idea of branding really resonates with me, and I’m a little ashamed to say that I hadn’t thought of taking it so far, but now that I think of it, it definitely makes sense.

    Hope you’re having a great week!

  • 30. la domestique  |  May 10th, 2012 at 12:54 pm

    Such a fantastic recap! I’m so glad I tuned in to Lucky Fabb- one of my biggest takeaway points came from your panel session. It was the suggestion to remember inspiration comes from everywhere, and not to get too drowned in the blogosphere. This week I’ve given myself a little off time to walk to the coffee shop and read over materials that are outside my usual. I’m a food writer, but have enjoyed looking over fashion/travel/current events to inspire my creativity this week. Thanks for being so generous with your experience, helping us all to be better versions of ourselves!

  • 31. April  |  May 10th, 2012 at 12:55 pm

    Thank you so much for this! I recently fell in love with blogging and hopefully, someday, I can turn it into something as amazing as designlovefest! Thank you for your inspiration and passing on the knowledge!

  • 32. Cyn | decyng  |  May 10th, 2012 at 12:57 pm

    Great tips! I´m trying to apply the most of them! Greetings from Argentina!

  • 33. Bienna  |  May 10th, 2012 at 1:09 pm

    awesome post! really great tips and advice on there, thanks bri!

  • 34. Christie Jones  |  May 10th, 2012 at 1:10 pm

    Now tell us the truth, how long did this post take?! Thanks so much for posting this, it’s super helpful.

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  • 36. Sarolta  |  May 10th, 2012 at 1:49 pm

    I love this post and it makes me hope even more, Blogshop is coming to Germany soon!

  • 37. Kelly  |  May 10th, 2012 at 2:02 pm

    Great post! Not too unorganized. Just right. It was like reading your thought process. Always helpful for us newbies! Thanks again, K

  • 38. sooki  |  May 10th, 2012 at 2:23 pm

    amazing work. love it and how you put everything together. it just works so incredibly well!!

  • 39. Renee Sharelle Blogs&hellip  |  May 10th, 2012 at 3:03 pm

    […] Click here to check out the post! […]

  • 40. Dani  |  May 10th, 2012 at 5:54 pm

    Amazing, impeccable, invaluable info! Thanks SO much! :)

  • 41. MIchelle Lorie  |  May 10th, 2012 at 6:26 pm

    Great!! Thanks so much! :D Bring BlogSpot to Florida!!

  • 42. MIchelle Lorie  |  May 10th, 2012 at 6:30 pm

    Typo meant to say BlogShop! :D

  • 43. Molly  |  May 10th, 2012 at 6:36 pm

    PURE inspiration. Exactly the jump start I need to get this blog thing going! Thank you!

  • 44. Trix  |  May 10th, 2012 at 8:02 pm

    You’re always so willing to share your secret tips & tricks with us, Bri! Thank you :)

  • 45. Piper  |  May 10th, 2012 at 8:43 pm

    Thanks for this, very helpful. I Blogshop video day coming to LA anytime soon?

  • 46. Khali  |  May 10th, 2012 at 9:13 pm

    I am in love with! This is so crazy helpful!!!! I was blogging as a hobby for the past couple of years but when my baby, Bandit, came just two months ago my blog fell to the waste bin. I have been looking and thinking about what I want to do with blogging and where to get the info and…DING! her you go. I am hoping to make Blogshop someday. Just need to figure out how to live with my new addiction and peel myself away from her for more than an hour.Thank you!!
    ps- I have also gone by Bootsandcateyes but it’s all about Bandit now

  • 47. Victoria@VictoryPaper  |  May 10th, 2012 at 11:08 pm

    You’re kind of my hero with this post. Ok, you’re ALOT my hero. xoxo

  • 48. Jessica Sieracki  |  May 10th, 2012 at 11:09 pm

    Soooo helpful!

  • 49. Jaclyn  |  May 11th, 2012 at 4:39 am

    There are so many great ideas here, I love your approach to branding and setting up a fun yet successful business. I’m right at that point where I need to invest a bit and reach out to more people in order to grow so these tips will be incredibly helpful.

    Stay in the Lines

  • 50. TGIF: Link Love | Politic&hellip  |  May 11th, 2012 at 5:01 am

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  • 51. Kelly  |  May 11th, 2012 at 5:21 am

    Your blog never fails to inspire me. I just started my own site and it’s been so much fun to work on. It’s tough to keep up with and really narrow in on consistent content and brand, but your advice is so helpful really keeps me going! I can’t wait until Blogshop comes to my area.

  • 52. Scout  |  May 11th, 2012 at 5:36 am

    This is absolutely fantastic! Thank you so much :)

  • 53. Andrea  |  May 11th, 2012 at 10:12 am

    Wow – thank you for sharing all this information. It’s really generous of you!

  • 54. alex  |  May 11th, 2012 at 10:14 am

    such a great presentation bri, and so awesome for you to share it with us!!! Thank you! :)

  • 55. Sarah Copeland  |  May 11th, 2012 at 10:15 am

    Fantastic post! A total wow. Thank you for being so generous and sharing the love so we can all be super fab too. Happy weekend!

  • 56. Louise Murphy  |  May 11th, 2012 at 10:27 am

    Very interesting and informative post. Thank you very much.

  • 57. Anonymous  |  May 11th, 2012 at 11:49 am

    I find it difficult to embed images because it requires an HTML email client and the receiver to click ‘display images’ – thus, they won’t always see the info. Do you have a workaround and finally, how do you embed links into your images?

  • 58. Cheryl  |  May 11th, 2012 at 12:23 pm

    Just found you through Sacramento Street, and so glad I did! This branding post is perfect as I was meeting with a graphic designer friend on Monday to discuss my blog! I have started “segments”, as I call them, but “columns”, as you call them may be a better term. Nevertheless, glad I started that because it did help focus me as you stated, and I hope my readers look forward to it! Thank you so much for sharing your knowledge and being a mentor to me, even though I haven’t met you! (I’m honestly still new to this whole blogging thing, so not sure what the terminology and stuff is still…)

  • 59. janie  |  May 11th, 2012 at 12:27 pm

    i love your work and are often inspired by it! okay, maybe all the time. :) i basically want to have your job and do what you do. if you ever need a long distance {im in ga} intern/assistant you just let me know! oh, and keep on doing your thang!


  • 60. gia  |  May 11th, 2012 at 1:19 pm

    thx for sharing! you know what’s up bri! and you are so generous to share your youthful wisdom. :)

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  • 62. Tanika Blair  |  May 11th, 2012 at 2:04 pm

    This is fantastic, thank you sooo much

  • 63. Susan Mathison  |  May 11th, 2012 at 2:55 pm

    Thanks for all of this incredibly valuable info!! As a newbie to the blogging world, it is so helpful to get information from the successful bloggers out there!

  • 64. Katie  |  May 11th, 2012 at 3:57 pm

    Thank you for this post and all of its incredibly valuable advice. I’m spending this summer focusing on my blog – I have so many ideas, and quite a bit of time, so hopefully I will get somewhere with it! Your tips are great – especially about getting it looking just how you want it; and about the regular features – I’m ready to launch mine after the weekend!
    Have a great weekend,
    Katie. xxx

  • 65. Latrina  |  May 11th, 2012 at 6:27 pm

    Brilliant! Great tips, as always. Thanks, Bri. :) I’m slowly trying to build a brand for myself as well. It’s something I’ve put a lot of thought in to! It’s exciting and your website & columns have been such an inspiration! Thanks. :D

  • 66. Victoria  |  May 11th, 2012 at 7:32 pm

    This is amazing! Thanks so much for sharing.

  • 67. cianne  |  May 11th, 2012 at 8:01 pm

    Bri- all of your advice is appreciated more than you could know, and I know I speak for a lot of people when I say that. It is beyond refreshing to have such a talented person share things like this (and also your advice column) with the design blog community. You are aces! Keep up all the good work! x

  • 68. Meg  |  May 11th, 2012 at 10:33 pm

    Bri! Where do you get those white boxes? I’ve been searching all over for them and can’t find a place to purchase them!

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  • 70. Ali  |  May 12th, 2012 at 10:13 am

    this is a great post! thank you for the advice. i love the snail mail idea! xx

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  • 73. Tara  |  May 13th, 2012 at 1:03 pm

    Absolutely wonderful and informative post. So much information in such a teeny little space! Thank you so much!

  • 74. Jen Z  |  May 14th, 2012 at 8:58 am

    Thanks for reminding me how important branding is. Consistency leaves such a good impression!

  • 75. C.D. Beatrice Clay  |  May 14th, 2012 at 11:26 am

    Oh thank you so much for sharing this! I am slowly building my blog and your comment about investing in your blog so that it’s pretty inviting to YOU the blogger/writer hit home. I have been searching for someone to build my blog and I do not mind parting with $1,000 at all. I have it all sketched out; I just need to find someone to create it. If you can, please share a list of coders that can help. Again thanks for sharing your blogging/graphic design wisdom.

  • 76. Sharetta  |  May 14th, 2012 at 6:09 pm

    This is great information! I’m starting now!

  • 77. Michelle  |  May 15th, 2012 at 10:07 am

    Great post, with helpful tips!! You are an inspiration!!

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  • 79. Mani  |  May 18th, 2012 at 11:02 am

    Seriously… you are the MOST helpful blogger E-V-E-R! Thanks for the post, Bri! love it.

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  • 82. tahsin  |  May 24th, 2012 at 7:29 am

    you are awesome bri! keep on demystefying this big bad world of blogging for us!!

  • 83. Lydia  |  May 28th, 2012 at 5:30 pm

    Great tips!

  • 84. christine  |  June 1st, 2012 at 11:44 am

    This is so helpful for me. I get so lost on how to make my blog bigger and better.

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  • 87. Rebecca - A Daily Something  |  June 26th, 2012 at 7:10 pm

    WOW, thanks for all this helpful info, Bri!! :)

  • 88. Melinda  |  July 3rd, 2012 at 10:39 pm

    Thank you for such a great post.

    I have just stumbled over to your blog from Pinterest… it is beautiful! x

  • 89. Travelle  |  July 18th, 2012 at 7:55 am

    One world: GENIUS!

  • 90. Samantha  |  July 29th, 2012 at 4:21 pm

    Hi Bri!!!

    Thank you so much for doing a recap – this information is so helpful! Some of it I’ve already done, so at least I know I’m on the right track! This post is just so great with all the fantastic visuals too! And I can’t wait to meet you at the the Dallas Blogshop in August!! YAY! I’m crossing my fingers to get tickets for the upcoming Lucky FABB conference in Sept! :)

    xo, sam

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  • 95. Ashley  |  December 5th, 2012 at 10:16 am

    I love that nifty iPad case with inside pockets! I was wondering brand is it / where is it from?

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    I tweeted this post awhile ago before I actually started my blog and revisited it today as a new blogger! I’m so excited to follow your suggestions, I’m in desperate need of branding. Thanks for the super helpful information, Bri!

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