LUCKY SESH RECAP
hello there! i had the pleasure of speaking to a group of ladies about turning your blog into a brand at the lucky fabb event a while back. i thought it would be helpful if i posted it for all of you guys to check out! so here’s my little recap…
#1 one of the most important steps to take if you want to pursue blogging as a career is to make your blog look good! the reason i started blogshop was because people were always emailing me to see if i would design their headers, social media buttons etc…and i wanted to teach them how to do it themselves so they always could switch it out!
you need to invest in the design of your site…make the content stand out, make a clean area for your blogs to live, and call clearly call out your social media! like i told my group, i spent $1000 bucks to get my site coded, and it was worth every penny. having a custom look will make you proud to blog and will make your site look like a brand.
#2 people often overlook how far you can take branding and how far it will take them. anything that has to do with your blog, should be branded…media kits, invoices to sponsors, price sheets. companies will take you more seriously if you have these things under your belt.
#3 what are the emails that stand out the most to you? for me, it’s the ones with the beautiful email signatures! it’s just another way to make an email stand out in a sea of emails. here is some examples of some of my friends that are doing it right. and if you aren’t on twitter & facebook, it’s about time. and brand those too. (am i starting to sound like a broken record? ok good) i was pretty hesitant to get a DLF facebook page, but now i am sorry i didn’t start it long ago.
#5 blogging is NOT fast and easy. sometimes a post can take me hours. partially because i am perfectionist, but also because i want to be happy with the content that i am producing for people. i try to stick to a couple of fonts (too many will look cluttered) and i have a general color palette that i am drawn to (read this for more on the importance of colors) all this will create consistency for your blog. and people like a little consistency.
and i loved getting contributors to add their own personal flair to the site! i recommend that for sure.
#7 and lastly – make an impression! above is a little box of things i would send to a client after we finished a project. something to say “hey, working with you was awesome, here are some things i love.” people love snail mail. and there is still something so special about getting a personalized gift in the mail to show appreciation. it doesn’t have to be all promotional, but a few branded items are nice. (i use this rubber stamp place – and here is how they look!)
hopefully some of that info was interesting to you all! i know it was a little scattered. we go over lots of this stuff in blogshop too! and did you hear we are doing a new class dedicated to creating unique video blog content?
happy blogging everyone! -bri