ADVICE / 15
today’s question is: “how do you recommend getting interesting work?”
if people aren’t knocking at your door to work on cool projects then do it on your own! don’t wait for someone to come to you. creating art and working on projects for yourself is so important. you could even take it as far as designing something for the company/people you want to work with. working like that might make you think differently, sparking something you never thought of before. adding those “cool” projects shows what you’re capable of. If it’s not there the people you want to work with might not think you can do it. Don’t be afraid to approach the people you want to collaborate with. explain to them why you think you two could make a great team. seduce them (creatively) into working with you.
i remember there was a little shop that i loved, but i thought the logo was pretty awful. one night i was just messing around and decided to recreate this store’s look for fun. i had already envisioned it in my head, so it ended up being pretty quick and easy. i sent the company an email, and in it i had mocked up the logo on shopping bags, and even made it look like the sign outside the store had changed. the store owner loved what i had done and actually paid to use the logo! i was shocked & so excited. it turns out she had wanted new branding anyways, so this saved her some time looking. sometimes you just have to go for it! if you reach out to a company you want to work with, do your best to be creative and stand out from the crowd. learn about their brand and think about what they would like to see.
i also think it’s very important to show people what you are working on. for instance, if i just finish a blog design or logo (i just did this one!) then i usually do a post about it. i want to let people know the kind of work i am currently doing and the kind of work i am looking for. a little shameless promotion never hurt anyone. and for the most part, people love to see the things you got goin on behind the scenes, so tell em about it. if you do this, companies will know you are taking on new work!