ADVICE / 12
have you ever had a client that you quickly found out had a LOT of opinions? well today we answer the question: “what do you do if a client starts to art direct you or suggests something not-so-great?”
this situation can get tricky. while you want to please your client you also want to do what you believe looks the best. if what they’re asking will be quick, i’ll do it and also do what i think is right. i’ll show them both directions and call out why option a isn’t the best way to go and why i think option b rocks. you are the professional and they are coming to you because they like your style and trust you to create a great piece for them. if the client is super nit picky, i will pick my battles on what to push back on. i’ll let them have the weird color palette, but i’ll do it in a font that i think is best.
i couldn’t have said it better myself, katie! a LOT of times if I show a client their idea and then another option of how I think it should look (and explain my reasoning for it)...they choose mine. sometimes people have ideas in their heads and just can’t visualize how it would actually translate. it’s always good to accommodate your clients and nurture their ideas, but ultimately they hired you for a reason and will trust you in the end. well, hopefully.
and remember guys, you can always do two final versions. one the way they want for them, and then another one the way you like it for your portfolio. there is nothing wrong with that, we’ve both done it!