ANOTHER NEW COLUMN / ADVICE
you ready for more contributors? i am over the moon to announce that katie evans and I will be working on this weekly advice column, accompanied by a colorful illustration of hers! katie works at kate spade during the week, and also has an insane eye for style. we thought it would be fun to answer some of the frequently asked questions we receive about how we got into our careers and about the life of a designer. if you have questions you want answered, feel free to leave a comment and we will try our best to address it!
now, let’s all welcome katie! i can promise this column is going to be amazing!
KATIE’S ANSWER: i recommend figuring out what companies you want to work for. go through their portfolio, get inspired and tailor your student work as if you were doing it for that company. when you send in your portfolio (and get the interview!) the art director will see that you share a similar aesthetic and will be able to visualize your work on their team. i interned at kate spade new york the summer before my senior year of college. after the internship was over i knew that i wanted to get a position with them when i graduated. i spent my senior year putting the kate spade twist on all of my projects. it was a great way to keep me focused and build a cohesive portfolio.
BRI’S ANSWER: you know how when you are looking for a random roommate, you stalk them on facebook first to get an idea of what they are like? i know a lot of companies that do the same thing! they want to get an idea of who you are, what your aesthetic is, and get a feel for your voice. i would say to start a blog if you don’t already have one! about 50% of the work I get is from people who read the blog and can identify with my design style. not only can they preview work I have done for other clients, but they can see what I am inspired by, read a little about me and have a better sense of who they’re hiring for the job and if our style aligns!