hey everyone! happy friday. i don’t always share all the projects i’m working on behind the scenes but i figured i would this time. when i’m not blogging here, i do various jobs like art direction and brand consultation. when fossil approached me last month about being a part of their “curious day” project, i was intrigued by their bright visuals and open-minded attitude about my interpretation of curious day. to this date, they were one of my favorite clients to work with! so flexible and great.
i really believe that curiosity and creativity go hand in hand. we can’t just expect to sit in our houses and be struck with inspiration everyday…a lot of the times we have to go looking for it. the creative hunt! fossil wanted me to help bring that concept to life with buttons, posters, store signage and web graphics. i brought on maddy to the project (she does this hand drawn column on my blog!) and loved what the end result came out like.
this shows a bit of our process. the brand and i figured out the style that we wanted to execute and maddy created some hand drawn type. next we moved into color palette and scale. the wheel is going to be a giant in-store wheel! you can visit any fossil retail stores to spin the wheel of curiosities for a chance to win a limited edition surprise created by designlovefest.
ps, free button pack with purchase online! pretty fun, huh?
“i have no special talents, i am only passionately curious.” – albert einstein
here are some photos from the #callingallcurious hashtag. i love watching people think outside the box about how they can create a visually stimulating photo. this is what pulled me into it. fossil is doing cool things, you guys. thanks for checking out some of my side projects!
(sponsored by fossil group, Ind. all thoughts and opinions expressed are my own. photos by: fossil, asenseofhuber and andrewkuttler)
it’s been about two months since we’ve checked in with you about our healthy living posts! we are still keeping it up around here. after two weeks of family vacation and a nasty cold…i’m back at it.
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when rent the runway asked me if i wanted to collaborate on a project recently, i was a little hesitant to be honest. i figured it was mostly geared towards really formal events and i didn’t see much need for it myself. but i was very wrong in that! i searched the site and found tons of outfits i could be renting for work events, weddings and parties. i even casual everyday looks that would be too expensive to buy at full price. so i decided to team up with them and show you a few of my favorite looks for any occasion, broken up into four posts this week and next week. i became a serious rent the runway fan during the process!
first i’m going to show you some of the casual cocktail dresses i was really into, and coming soon will be the fancier evening gowns. we wanted to stick with a 60’s-70’s vibe for the shoot, so we figured what would a better location be than this modern hollywood hills house rented from one fine stay…just check out that sweet pool!
i love this patterned neoprene dress with flared sleeves. it’s so unique and super comfortable. it’s both sophisticated and playful which is a hard combo to come by and something i’m particularly fond of, i don’t like to take fashion too seriously! kelly completed the look with a dark plum lipstick (which was a first for me) and i loved it! it’s an anastasia liquid lipstick in trust issues and would be nice on hand to mix up your standard going out make up look.
this rachel zoe black tuxedo dress was amazing. i felt like i was instantly more powerful when i put it on. haha. i paired it with my favorite pair of black patent leather heels and some messy waves.
the tuxedo dress is just the right amount of sexy, while still keeping that classy look. i actually rented this look after the shoot for a work trip i had coming up. it’s subtle and sexy at the same time and works for a range of occasions.
this lavendar elizabeth and james coat was one of my absolute favorite items on the site! i love the fact that i can rent a coat for a trip to the east coast, considering i don’t need to buy a ton of coats living in los angeles. i also love that i can wear it over cocktail dress. i hate having to wear a coat that ruins my look and this is the perfect solution.
i paired it with a chunky silver dannijo cuff and a vera wang embellished shift dress. the whole look had a very 60’s vibe and would be perfect for a wedding or cocktail party.
see more looks next week! which one would you wear of these 3?
in collaboration with rent the runway
photos by: jesse chamberlin
second shooter: michael newstead
hair by: ashley hall
makeup by: kelly shew
location: a one fine stay home
this week laura edria made some cool sea waves desktops for us! there are so many pretty colors on these.
isn’t it cool how she adds texture over the ocean? makes you want to be on the beach right now!
CLICK THROUGH TO DOWNLOAD ALL OF THE DESIGNS THIS WEEK!…
this week you can win SIX HUNDRED DOLLARS to spend on jewelry at barbela design! they have so many beautiful options. choose from rings, necklaces, bracelets and earrings.
you can win an assortment of jewelry, get a bunch of rings and stack them, or choose that one really special piece!
so many pretty 14k gold pieces! i really like the rose gold. which are your favorites?
CLICK THROUGH TO ENTER THIS GIVEAWAY & REDEEM DISCOUNT…